cazadora / the huntress

Overarching branding and strategy
Tier name generation and branding
Label design
Key image photography and styling

Client: Russell & Suitor

Bottle photography: Stephen Clarke
Location Photography: Luca Edwards / Amy Rose

This premium range of cool-climate wines are named 'Cazadora' - the ‘huntress' in Spanish - appropriately as Tasmania is a new hunting ground and home for the winemakers, Russell & Suitor. Delighting in the cooler climate of Pipers River, north of Launceston, they have been reinvigorated by the idyllic and pristine terroir of Tasmania, and they have been reinvigorated by the idyllic and pristine terroir of Tasmania, and the new opportunities such a maritime climate presents.

With Spanish ancestry in the family, the naming of all their wines have a distinct Iberian influence. Their other ranges are overtly masculine, so for balance the Cazadora range was named to represent the other half of the world - with a 'strong' female nature.

'Think warrior princess Zen'... no shrinking violet here'. A typographic solution using the prismatised Cazadora letterforms as the main body of the graphics with the movement of arrows piercing through them. Sculpted emboss type with warm gunmetal foil on the flight of arrows and branding.