aylesbury estate
Naming
Branding
Tone of voice
Packaging
Key image styling & photography
Client: Aylesbury Estate
Photographer: Stephen Clarke
In a family business the people involved need to wear many hats. Between cattle breeding, pasture management, a focus on sustainability and the environment, grape-growing and directing the winemaking programme, Ryan Gibbs is the driving force behind Aylesbury Estate.
The Aylesbury Estate story is steeped in history, named after the English town from which the Gibbs family hailed. James Dagley Gibbs originated from Aylesbury, Buckinghamshire and migrated to the Australian colony, Western Australia in 1844. James’ son Samuel was a pioneer in the Ferguson Valley – part of what is now the Geographe wine region. This pristine environment is incredibly well suited to the production of high-quality grapes, which in turn helps them to create beautifully complex and balanced wines.
The natural liveliness and purity of the Geographe region are captured in this series of wines - true expression and character with minimal intervention. The wines are fruit driven and approachable with the bright, elegant and vibrant style of Aylesbury Estate.
waterfall gully
QO5
Their pioneering forefathers emigrated from England to the Ferguson Valley over 140 years ago. At that time they were issued with a ‘brand’ to earmark and identify their livestock. The family’s brand ‘QO5’ became their unique symbol of family heritage and quality. It also has become a talisman of the insight and foresight in cultivating their deep knowledge of the land into the crafting of wine, from the ground up.
The Pater series
Pater is Latin for father and this series is a tribute to the five generations of fathers and their rare unbroken chain of succession. Their toil and innovation shaped the land from its native bush into a family farm on which Aylesbury Estate now resides. The rolling hills and cool breezes on the estate combined with over 130 years of farming knowledge and experience have produced wines that are complex, and true to their unique environment. Only the highest grade selections make these two fine, small batch wines.
