beelu forest distilling co

Design
Key image photography and styling
Packaging

Photography: Stephen Clarke

B E E L U F O R E S T D I S T I L L I N G   C O.   I S   N E S T L E D   B Y   L A K E   N E N I A
A M O N G S T   T H E   P R I S T I N E   F O R E S T S   O F   T H E   P E R T H   H I L L S,
I N   W E S T E R N    A U S T R A L I A.

The word ‘Beelu’ is derived from the Noongar word for river or stream. The Beelu people were the original peoples of the area and Beelu Forest Distillery are deeply proud to acknowledge that they, together with the Wadjuk and Noongar people are the traditional custodians of the land on which the Beelu Forest Distillery sits, and where they ferment, distill and conduct their business.

Beelu Forest Distilling Co. sources its pure artesian water at its origin from the Beelu Forest Valley. The artesian water has been naturally filtered through saprock granite resulting in unsurpassed purity. Their water is rich in beneficial minerals leading to spirits of refined taste and distinctive smooth flavours.

As a small-batch producer, their labels/packaging are the primary means to spark curiosity and encourage sales. Labels had to do the heavy lifting in brand storytelling - idealising the concept of ‘Saprock filtration' and capturing the essence of their environment.