spicers / chiaro
Overarching branding and strategy
Chiaro - Italian; meaning bright, luminous, light. ‘Chiaro Gin’ was designed as new addition to the Spicers Wine & Gourmet Companion, a compendium of their range of narrow web self-adhesive stocks, used primarily in the packaging of wine, beer, spirits and gourmet foods. Each was approached as stand-alone packaging project expressing individuality and appropriateness to relevant markets.
A true reflection of the beautiful bright ultra-white cotton paper stock that is Spicers Cotone Extra Bianco Ultra. The design highlights its amazing embossing qualities.