reticello / Cuvée Rosé
Name generation and branding
Key image photography and styling
Packaging
Client: Spicers
Photography: Stephen Clarke
Originating in Italy, like this stock, ‘Reticella’ is a form of drawn threadwork where fabric threads are pulled out to create a ‘grid’ on which to embroider a pattern. The inherent grid in this stock makes a perfect foundation to create a prestige design.
‘Reticello’ was designed as new addition to the Spicers Wine & Gourmet Companion, a compendium of their range of narrow web self-adhesive stocks, used primarily in the packaging of wine, beer, spirits and gourmet foods. Each is approached as stand-alone packaging project expressing individuality and appropriateness to the relevant market segment.