maine beach / kakadu plum

Branding
Packaging
Key image styling and photography

Client: Maine Beach

Photographer: Stephen Clarke

Found only within the untamed bushland of Australia’s top end is the wonder fruit ingredient of natural skincare — the Kakadu plum. Maine Beach used its botanical riches and paired
it with Wild Rosella to create this uniquely Australian bodycare and fragrance collection.

This indigenous, ancestral remedy with skin revitalising nutrients is made from 100% wild-harvested Kakadu plums sustainably sourced from bushlands in the Kimberley region by traditional owners of the land and their communities.

The collection was to be designed and presented in an authentic and contemporary way. So began a collaboration with renowned Australian artist, Malaluba Gumana in the creation of the artwork featured on this collection. The talented Australian's work celebrates her maternal clan's identity and heritage close to the Dhalwaŋu clan homeland at Gängan Arnhem Land at the top end of Australia.

Featuring the 'Rarrk' cross-hatched illustration, the packaging is highly textural using a contemporary terracotta pink palette with gold foil highlights and embossing across the box packaging. The bottles and tubes connect by their striking colour and lush foil accents.