maine beach / flannel flower
Branding
Packaging
Key image styling and photography
Photographer: Stephen Clarke
Sourced from the wilderness of the Great Dividing Range, Flannel Flowers are named for their soft, velvety feel. Their creamy white petals radiate from a pompom-like cluster of tiny florets with silvery sage green foliage. They grow along the east coast of Australia, following the Great Dividing Range. Over 300 million years old, the Great Dividing Range produces some of Australia’s most diverse flora, including the Flannel Flower.
The brief was to achieve harmony and range connection across the multiple types of packs and substrates. With hero ingredient being the phyto-actives of Flannel Flower, the packaging highlights the sage green of its leaves as the signature colour to highlight the white flowers. The ‘velvety’ feel is imbued with the ultra matte and soft touch finishes on the bottles and tubes. The matte boxes feature embossing and gloss highlights on the outside and when opened reveal petal shaped flap folds.
A luscious bodycare range for the skin, hands and body formulated to nourish and rejuvenate the skin whilst targeting sun damage, pigmentation and signs of ageing. And for the home and bath, the diffuser, soy candle and fragrance spray feature a fragrance designed by Australian artisan perfumers. The aroma bursts of flannel flower with a seductive heart of magnolia, revitalising cucumber and lemon on a warm, sensual vanilla base.
Aromatic salt crystals are harvested from the five-million-year-old Lake Deborah in Western Australia. The luxuriously fragranced bath salts are blended with flannel flower, organic chamomile and white Australian Kaolin clay, to relax and rejuvenate the body. These products are packaged in contemporary proprietary ribbed glassware with metallic lids.
Products are Vegan Friendly and free from all Parabens, Sulphates, Mineral Oils and Artificial Colourants. Bottles and pumps are fabricated from recycled HDPE and are also easily recyclable. Metal tins are fabricated from aluminium and are easily recyclable. Diffuser, bath salts and candle jars are glass and are easily re-usable and recyclable. Boxes are printed on certified FSC stock.
