Eredità / Credaro

Overarching branding and strategy
Tier name generation and branding
Packaging

Client: Credaro Family Estate

Photography: Stephen Clarke

'T H E   P A S T   G I V E S   U S   L E S S O N S,   T H E   P R E S E N T   G I V E S   U S 
O P P O R T U N I T I E S,   A N D   T H E   F U T U R E   G I V E S   U S   B O T H.'

‘Eredità’ from the Credaro Family Estate is their heritage range, crafted from traditional Italian varieties. The range celebrates their Italian history and 100 years in Margaret River since their great grandfather Cesare Credaro first planted Fragola vines in Western Australia in 1922.

Fragola in the 1930s was known as ‘Red Dynamite’ which influenced our colour palette. The heavyweight chunky tapered bottle reinforces its Mediterranean ethos and disrupts the category with strong shelf presence. Launched with Fragola and Sangiovese wines, upcoming Nebbiolo, Montepulchiano, Lagrein and Barbera have been recently grafted in the vineyards for this Eredità range.

The desire is for these wines to be a love letter to Europe from Australia, celebrating their history and the amazing fertile land they call home.