Harcus Design
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The Good Food Co

Harcus_good food co

the good food co

Brand Identity

Graphis Logo 9 / Gold Award

This identity was designed as the overarching brand for a talented food producer. She, her cooks and her ovens lovingly create fabulous ready meals, cakes, pies and pastries - with quality ingredients and a lot of passion. Food that harks back to how great food used to taste before the 'takeaway melange' and mass economics took over the world. Good food – good to go.

Ubiquitous words but with a great meaning. The typography revels in the repetitive vowels presented in customised Futura, and is underpinned with ambidextrous silver cutlery which accentuates the quality and the 'take-home/ready to serve' nature of the food.