Harcus Design
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Spicers

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spicers / wine & gourmet
companion

Project branding and strategy
Name generation
Key image photography
Packaging
Project marketing collateral

Photographer: Stephen Clarke

Awards:
Graphis Typography 4
‘Scribe’ / Gold Award
‘Qudos’ / Gold Award
‘Rosetta’ / Silver Award
Graphis Logo 9
‘Qudos’ / Silver Award

Compendium of their range of 26 narrow web self-adhesive stocks, used primarily in the packaging of wine, beer, spirits and gourmet foods. The range incorporates coated, uncoated, synthetic and metallic stocks for ‘continuous roll’ rotary printing. Compendium contains the suite of labels, each designed as exemplars of the stocks highlighting the individual stock features, ‘kisscut’ unprinted stock sheet examples, technical specification booklet and poster displaying printed labels applied exemplifying the ‘product on shelf’. Within the box, the various sets of sheets are enclosed with belly bands with magnetic closures.

Designed to show how stock selection is integral to the complete end package. Each was approached as stand-alone packaging project expressing individuality and appropriateness to relevant markets. Brand names created for 26 stocks referencing actual stock name (‘Voyeur’ for ‘Crystal Clear’ a ‘see-through’ stock; ‘The Mayfair Man’ for ‘Savile Row’; ‘Scribe’ for ‘Poem’; ‘Bingo’ Bourbon for ‘Eureka’) matched with pertinent appellations to achieve relevancy to those in wine product packaging. Constrained to limited dielines, labels on various glass shapes producing diversity in bottle shelf lineups.

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