Overarching branding and strategy
Plantagenet Wines is the Great Southern’s oldest established winery. The wines showcase purity, finesse, and elegance and are sourced exclusively from the pioneer vineyards in Mount Barker, Western Australia.
Plantagenet Three Lions: The three guardant lions on the Plantagenet coat of arms attest to the history, steadfast commitment to quality and its provenance from the Great Southern’s oldest established winery. Plantagenet Wines famously won a long and hard-fought legal battle with the United Kingdom over the rights to use the stacked three lions heraldry (more well-known known on English rugby jumpers), but as this branding device is known on their estate range of wines, differentiation was called for to launch a premium entry level of wines beneath this. ‘Three Lions’ employs the heraldic guardant lions but highlights the heads and the forequarters of the three redrawn lions into the patterned framework reminiscent of medieval architecture flanked by the motto in English and Latin of ‘Fortitude • Resilience • Strength’. With gold foil, embossing and textile finishes, this range has proved to be a wonderful and accessible introduction to new consumers of Plantagenet Wines.