lange estate / TSR
Overarching branding and strategy
Complete range packaging
TSR was inspired by the Travelling Stock Route, the path that runs through the back section of Lange Estate used by previous generations of the Lange family to move sheep used for wool production. Connecting Bridgetown and Mount Barker, the T.S.R. travels through the Lange’s property to make use of two major watering holes along the way – vital to the welfare of the animals and their drovers who were making the long journey.