lange estate / TSR
Overarching branding and strategy
Complete range packaging
The TSR labels were inspired by the Travelling Stock Route, which became the lifeblood of the region, as it was the conduit for moving livestock and acquiring daily supplies. This path runs through the back section of Lange Estate, and was used by previous generations of the Lange family and their neighbouring graziers and farmers. Connecting Bridgetown and Mount Barker, the T.S.R. travels through the Lange’s property to make use of two major watering holes along the way – vital to the welfare of the animals and their drovers who were making the long journey.