mewstone / hughes & hughes
Overarching branding and strategy
Artist: Michael Schlitz
Following on the success of the Mewstone wines, brothers Jonathan and Matthew Hughes embarked on another venture, Hughes & Hughes. By sourcing additional quality grapes from other local vineyards, the Hughes & Hughes range allows them to be more daring with their winemaking endeavours. Producing in small batches means they can put a whole lot of love into these unique creations.
The labels for Hughes & Hughes feature a wood block print of the 'con-joined brothers working in tandem'. Using an earthy colour palette, the series of labels express craft, grain and texture. Michael Schlitz, a printmaker in the Huon Valley Tasmania created these unique artworks for the labels using copper etching and wood block printing.