Harcus Design
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Driftwood

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driftwood / artifacts

Overarching branding and strategy
Tier name generation and branding
Label design
Key image photography and styling

Label imagery photography: Joe Filshie
Bottle photography: Stephen Clarke

Driftwood Estate is a family - owned boutique winery, located in the heart of Margaret River. The vineyard is a stones~throw from the Indian Ocean so experiences a mild maritime climate. Its proximity to the nearby coastline is highlighted by featuring the the ‘found, the salvaged and the treasured’. 

The ‘Artifacts’ labels feature time-weathered found items - forensically photographed as an art collection curated from over 4,000 collected objects - becoming a still life wrought by sea and sand into objects of beauty. 

The Driftwood premium ‘Single Site’ wines features the artform of one singular ocean-weathered piece of wood as the hero imagery.

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