driftwood / artifacts
Overarching branding and strategy
Tier name generation and branding
Key image photography and styling
Label imagery photography: Joe Filshie
Bottle photography: Stephen Clarke
Driftwood Estate is a family - owned boutique winery, located in the heart of Margaret River. The vineyard is a stones~throw from the Indian Ocean so experiences a mild maritime climate. Its proximity to the nearby coastline is highlighted by featuring the the ‘found, the salvaged and the treasured’.
The ‘Artifacts’ labels feature time-weathered found items - forensically photographed as an art collection curated from over 4,000 collected objects - becoming a still life wrought by sea and sand into objects of beauty.
The Driftwood premium ‘Single Site’ wines features the artform of one singular ocean-weathered piece of wood as the hero imagery.