Harcus Design

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(02 ) 9212 2933 
3/46 Foster St,
Surry Hills, Sydney
instagram: @harcusdesign

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From the archive: Jansz Vintage Collection, Hill-Smith Family Vineyards. Over the last 15 years, Jansz has risen to become the most highly regarded sparkling wine house in Australia. In line with its enviable position, the packaging of the their 'Vintage Collection' required greater investment of quality and premium cues. Elevating its presence was achieved by creating confident, prouder branding - with its prismatised logotype - and clearer wine distinction within the collection. Each of the wines are packaged in individual gift boxes which slide open to reveal the wine within forming its own display niche. The boxes are rich in tactile detail, with prismatised embossed paper stocks, metallic and foil -  worthy of this world renowned sparkling portfolio. @jansztasmania #harcus #tbt Photography: Slingshot
‘Goldilocks Pale Ale’ was designed as part of the Spicers Wine & Gourmet Companion, a compendium of their range of 26 narrow web self-adhesive stocks, used primarily in the packaging of wine, beer, spirits and gourmet foods. Each was approached as stand-alone packaging project expressing individuality and appropriateness to relevant markets. Brand names were created for 26 stocks referencing the actual stock name. Inspired by the stock name ‘Cottage’, this label is based upon the tale of Goldilocks and the Three Bears, and the cottage in which she made herself at home. Juuust right. @spicersaus #harcusdesign
‘Black Beast’ was designed as part of the Spicers Wine & Gourmet Companion, a compendium of their range of 26 narrow web self-adhesive stocks, used primarily in the packaging of wine, beer, spirits and gourmet foods. Each was approached as stand-alone packaging project expressing individuality and appropriateness to relevant markets. Brand names were created for 26 stocks referencing the actual stock name. _ ‘As black as a bear and as dark as night, When this paper is cut there's no need for fright, No edge need longer  be your bête noire*, For there's none in this paper, nor here nor far.’ *literally meaning ‘black beast’. _ @spicersaus #harcusdesign
‘il sarto’ was designed as part of the Spicers Wine & Gourmet Companion, a compendium of their range of 26 narrow web self-adhesive stocks, used primarily in the packaging of wine, beer, spirits and gourmet foods. Each was approached as stand-alone packaging project expressing individuality and appropriateness to relevant markets. Brand names were created for 26 stocks referencing the actual stock name. This stock is ‘Savile Row’, which references the sartorial crown of the Eurostyle version of the Savile Row tailor, ‘il sarto’. This title is hotly contested between Naples and Rome, each with their own eponymous silhouette. _ #harcusdesign @spicersaus
Yalumba / Distinguished Sites _ Our assignment was to create a ‘signature collection’ of wines from wines that previously looked unconnected yet had similar winemaking quality and vineyard site credentials. Each wine was sourced from a different classified ‘Distinguished’ Site. As cellared museum quality wines, they needed to speak of handcrafted care and individualised artisan winemaking. A typographic approach was pursued to achieve the gravitas that these serious wines deserved. With beautiful white chalky hand lettering by calligrapher John Stevens expressing the wine story, silver foil and the rich black uncoated stocks form a cohesive base. Differentiation is achieved with individual logotype treatments, necktag treatments and coloured wax tops. The engraved metal medallion with the ‘Distinguished Sites’ branding then unites the collection as a family. Great success achieved with the further elevation of Australia’s oldest family owned Wine brand, Yalumba. Calligraphy: John Stevens @calligraphile Photography: Slingshot and @stephenclarkephoto #harcusdesign
A beautiful shot of The Walcott labels we designed for Silkwood Estate. Photographed by @stephenclarkephoto and styled by @annetteharcus _ The Walcott labels celebrates Pemberton Walcott, who was was one of the first early settlers of the south west of Western Australia in the 1860s. By 1872, this pioneering namesake had foretold the agricultural success of the area by the establishment of bountiful groves of fruit trees on his fledgling estate. _ #harcusdesign