yalumba / christobel’s
Packaging and branding
Posters and point of sale
Illustrator: Annette Harcus
For the one SKU, we created three different labels, each featuring it’s own botanical illustration,
thereby tripling the on shelf impact. Christobel’s is named in honour of the late Christobel Hill Smith - the vivacious, popular and charming hostess at the family winery Yalumba for over half a century. The trio of botanical illustrations are inspired by Maria Sibylla Merian, a pioneering woman of art in the 1600s and pictorially reflect the memory of Christobel who was passionate about flowers and her fabulous garden.