Harcus Design
HD-AFFW-1000x667.jpg

AFFW

Harcus__HD_AFFW_2.jpg

australia’s first family of wine (affw)

Brand Identity

Awards:
Graphis Logo 9 / Gold Award
AGDA Awards / Finalist

The challenge of this project was to design one 'collective' symbol for a group of 12 different wine companies, each with their own existing individual identities. AFFW is the affiliation of twelve pioneering family-owned Australian wineries, the heart and soul of Australian wine.

The brandmark was designed as a calligram – the letters of ‘affw’ forming a visual reference to a bunch of grapes expressing premium wine with craft, heritage and elegance. The need for an adaptable system of various configurations, as space is usually constricted, was an essential part of the design solution – from vertical, horizontal, through to a roundel device. 

Harcus-AFFW-2.png
Harcus AFFW Brand_casestudy_1-06.png
Harcus-AFFW-Barrels-01.jpg
Harcus_AFFW_InFinance_Ad_2012_HR.jpg
Harcus_AFFW_Identity_Banner_1.png
Harcus_AFFW_Identity_Banner_Unlocked.png